Platform Management

A social media business account without proper management and strategies is like an empty shell; it’s just barely there — not being helpful to your overall business. We have seen many aspiring online businesses lose their edge because of social media mismanagement. One of the biggest mistakes that many entrepreneurs make is that they open accounts on many social media platforms without proper engagement.

In the world of digital living, you need to be as interesting and as appealing as possible if you want to stay ahead of the pack. You need expert help when it comes to this.

Why Choose Us?

Course 1 is a team of digital marketing and social media experts that will not only manage your multiple accounts for you, but will also make sure that it stays on top of the game. We will make sure that the approach we employ is the best and right for your business. How? Below are the answers:

Step 1: Create a detailed understanding of your buyers

You created your business and your social media accounts mainly because of your buyers or audiences. So, it is just natural to start the social media management approach on them. Our experts will start by creating personas for all types of audiences for your business. We will have a meeting to discuss this step thoroughly as it is very critical in the success of the overall plan. Call us on our line (703) 206-8619 for consultation on social media management.

Step 2: Which are the right social media platforms for your business?

No shoe that fits all. Various social media platforms offer different benefits to your business depending on how you use it. While Facebook is the platform with the most users, Instagram and TikTok have become increasingly popular too. If your targeted audience is millennials, then it is easy to see that Instagram can be a viable platform for you. If you are aiming for a more professional network, then LinkedIn will be the best platform. Identifying the right platform will be easy once you understand your targeted audience, and Course 1 can make the journey easier for you.

Step 3: Plan out the strategy

Our social media management strategies include, but are not limited to, identifying the interests of your buyers. What percentage of your audience are active buyers? What are their main interests? What content should you create to attract your inactive buyers and make them interested in buying your products and services? These are only a few of the many questions that you will get to discuss with us and find answers.

Step 4: Create a timeframe

We know that you don’t have a limitless budget. Our marketing strategists and social media experts will help you determine the number of content you want to produce and how to strategically distribute it so your audience will get to see you often and for a longer period of time. The good news is, it’s not about the quantity, but it is more about quality. Course 1 will see to it that your content will leave an impression to your audience that it is worth more than a hundred posts.

Step 5: Engage with the audience

Engagement could be the last approach in our social media management, but it is also the most critical component. This is the time when you show your buyers how serious you are in doing business with them. We will make sure that you are always in the picture whenever there is an interaction in your community. Polls, surveys, stories, Q&A’s are some of the ways to build connection with your audience.

Course 1 is serving clients nationwide. If you want long term brand awareness and website visibility, feel free to contact us by phone (703) 206-8619 or through our email Our qualified staff will be happy to assist you.