We live in a rapidly expanding world that is ripe with possibility for all companies, from the most affluential tech company to the humble Mom and Pop shop that stands as a pillar of their town’s local commerce. Regardless of size or purpose each organization must maintain order in relevancy to thrive. The drive of businesses and the management teams that lead them is acquiring the attention of new, returning, or potential customers. This is arguably the first and largest hurdle in sales of any sort.
Turning the focus to online presence is a wonderful way to gravitate someone who otherwise would pass by onto your path of product education, purchasing opportunity, and unexpected satisfaction filled joy with what you offer. When the internet was new, it was very hard to bring attention to services and products offered by brick and mortar enterprises with a mere online description of what your company brings to market. Now we have the luxury of being able to go to Google or Bing and ask a seemingly omniscient search bar to scour the internet for whatever the heart desires. The problem this presents to electronic commerce is exemplified by how to appear the correct information to users to ease their search in a timely manner.
Search engines like Google and Bing use advanced mathematics and deep learning to bring before the user the exact intent of their query. This is done by analyzing an organization’s online presence to predetermine what is offered and if that truly matches what one claims to offer. Moreover, it is then put into statistical competition for relevancy in the rat race for placement on the page containing a world over of search results. Search Engine Optimization (SEO) comes primarily into play during the formation and formatting for all things about one’s online presence, in hopes to climb to the very top of all results… becoming the first thing seen by the user. The tendency for consumers to want without much practice of patience becomes the main reason SEO has taken such a foothold in our economy today. Optimizing placement amongst search engines must be prioritized above almost all other things, else the greatest product in the world will be known by word of mouth alone and will fall to the wayside. Proper optimization occurs when the three known pillars of SEO are all honored.
The three equal pillars are as follows:
To explain briefly…you could have very accurate keywords that describe what is offered, but if those keywords are drowned out by a flood of otherwise very similar keywords you will fail to maintain relevance due to competition against nearly overwhelming volume. All things regarding your brand and presented image must be unique, applicable, and concise. Every page of your website must be well thought out and organized. The keywords needed to convert a potential customer must be organically woven to describe what you proffer, and the graceful coordination of underlying code must all complement each other to form unity in purpose. All content that is uploaded to the website you utilize must be supported by SEO friendly coding, and the code must follow known subtle rules regarding consideration and approval when reviewed by search engine employees, machine learning tools, and arbiters wielding knowledge of the new trends of market.
Aside the heavy consideration to the seemingly robotic nature of SEO and the qualifiers needed to come out on top, SEO is meant to discern very much like a normal person would. Once you have borne all considerations needed to appear first in the search results, remember in your design process to remember what you offer is for people first. Do your best to keep things simple, and easy to understand. Use the ability of different content types (text/image/video/audio/et cetera) to complement each other with forethought and continuity, allowing a few pieces of simple content to reflect to the user a powerful idea or suggestive concept. The team at Course 1 knows how time consuming all responsibilities that come with running a business and running it well, so we take this portion of your workload onto our plate with great care. The above stated principles, subtle SEO nuance, and boundless research is maintained with exacting caliber, so your business doesn’t just blossom… it blooms.
Welcome to Course 1. Let’s “get you started”.