Top 5 SEO Trends in 2021- Expert Advice by an SEO Company in Alexandria
Search Engine Optimization or SEO is the gateway to better online reach and brand recognition. If you own an online business, you might already be well aware of what SEO is and how it can benefit and grow your business. However, if you’re new to this process, let our SEO experts in Alexandria help you- get in touch with us now!
What is Search Engine Optimization?
Simply put, Search Engine Optimization improves the quantity and the quality of visitors to a website. If the process is followed efficiently, you will turn potential customers into loyal, long-term buyers in no time.
Although paid traffic is easy and great, good SEO practices are unpaid, and they create a long-lasting positive impact on your business. However, to follow the SEO processes, you need to stay updated on the latest SEO trends.
No matter how good your SEO process has proven to be in the past, your efforts will go to waste if you don’t stay on-trend. We have compiled a list of popular SEO trends in 2021, which experts at an SEO company in Alexandria vouch for. Let’s take a look at what they are:
1. Page Experience and Core Web Vitals
If you and your competitors have similar products and content, your Core Web Vitals will set you apart. Core Web Vitals, as announced by Google, consider the following three factors:
- Loading Time
- Visual Stability
If you’re looking to rank higher on the search engine results page [SERP], you must improve the quality of the three elements mentioned above. This is because your website’s rank on Google’s search results page will depend on the user’s experience on the webpage.
2. Optimizing Content for Local Search
According to Google, 4 out of 5 searches have local intent. It is important to optimize content for local searches to grow your business at a relatively higher pace. 50% of mobile phone users tend to visit a local store after conducting research online; this is the same for 34% of PC users.
3. Long-Form Blogs are Your Friends!
Creating long-form blogs with correct information will help you rank higher than short-form blogs with keyword stuffing. In a study conducted by Backlinko, it was revealed that pages with an average word count of 1890 rank higher than others.
Another study revealed that long-form blogs are shared more frequently on social media platforms and used as backlinks more often than short-form blogs.
4. Create User-Focused Content
Creating user-focused content means understanding the psychology of your target audience. In addition, it will also be helpful to know the user’s location. Try creating relevant content that meets your viewers’ expectations and desires.
The content should keep the users engaged and encourage them to take the action that the content calls for.
5. Mobile Optimization
More than half of the online searches are done through a mobile phone. Google has also picked up this change in customer behavior. If your website is not optimized for mobile phone users, your page will not rank higher than your competitors.
To check whether your content is efficiently optimized for phones, do a quick mobile-friendly test on Google.
Let Us Help!
These are only 5 of the many SEO trends that you can follow for a better reach and online brand recognition. If you need help with search engine optimization, contact Course1. We are an SEO company in Alexandria that can provide astonishingly long-lasting results.